Why SpiderOak made a conscious decision to break up with Analytics
After we gave it some more thought, we realized we were hypocrites. Since inception, SpiderOak has been an advocate for online privacy. Unlike many others in our market, we strive to be very clear about how our product design truly delivers Zero Knowledge privacy for our users. We tell potential supporters, what matters most is who has the keys and how they are stored. But you can read more about how we solved those problems from our many other posts our site.
For the past five years, we had been using Google Analytics for monitoring our web traffic. Innocent enough decision, right? Then we asked ourselves, “are we contributing to the mass surveillance of the web by using a feature-rich, yet free service that tracks web visitors?” Sadly. we didn’t like the answer to that question. “Yes, by using Google Analytics, we are furthering the erosion of privacy on the web.”
So a few months ago we decided we were wrong and Google Analytics had to go.
Like lots of other companies with high traffic websites, we are a technology company; one with a deep team of software developer expertise. It took us only a few weeks to write our home-brew analytics package. Nothing super fancy yet now we have an internal dashboard that shows the entire company much of what we used analytics for anyway – and with some nice integration with some of our other systems too.
Some of us still have Gmail accounts and others keep using Chrome. Google makes good products. But where SpiderOak decided to draw the line was with the privacy of our current and soon to be customers. You deserve a choice when it comes to privacy online and we realized we could do better by not contributing to your browsing history with Google. And now that we’ve fixed that, we can sleep at night.
Be safe out there.