The rules have changed. We need a new way to think about spreading messages in our online world. The ongoing diffusion of technology continues to reshape what we as a society discover, learn, create, and share. For my parents’ generation Walter Cronkite helped to shape our conversations; today that is determined by the Attentive Class. How to think about our new world? The Attention Manifesto.
- The rarest natural resource of western life is attention.
- Attention is the currency of the online world.
- Wealth online is measured by the market for disposable attention.
- Those with the highest disposable attention are among the Attentive Class.
- The Attentive Class consumes, creates, and curates our world’s news.
- Unlike traditional segmentation, the Attentive Class defy age, gender, and education.
- The velocity of memes are directly correlated to its appeal for the Attentive Class.
- “Celebrity” is transforming for in today’s online world, we are all famous for 15 friends.
- Genuine communicators sharing heartfelt narratives trump hysterical narcissists.
- Mobile presents new opportunities to monetize boredom in the attention economy.
- This is not new. What has changed is the ongoing diffusion of connectedness.
Thanks to Ellen for suggesting #9!