five marketing myths

The other day I was reading from an accomplished marketeer some tips about how to build product champions. While an interesting read, it got me thinking that there’s a lot of snake oil being sold as conventional wisdom about marketing;…

first steps

I think all of us have something in our lives we’d like to make better or improve. The question is how do we get started in changing things? Is it some special formula, organizational system, motivational technique or coaching camp?…